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Author: Filmology Created: Tuesday, February 03, 2009
Latest news and views from Filmology - The cinema promotion, film promotion and cinema voucher specialist.

Having negotiated with over 220 independent cinemas across the UK and Ireland, Filmology, the movie marketing and promotions specialist, has now added an additional incentive to its cinema voucher range.

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In the current economic climate when achieving targets is more difficult and budgets, salaries and career prospects remain restricted, managers need to boost the morale of staff more frequently.

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In order to encourage customers to use their MasterCard for all purchases (not just high value transactions) a campaign was developed to persuade ODEON Cinema’s customers to purchase their cinema tickets using their MasterCard.

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