Cineworld Cinemas
Cineworld is one of the largest cinema companies in the UK with over 70 multiplex cinemas across the UK and Ireland, including the cinema at the O2 which was acquired in June 2010.
Cineworld has invested heavily in 3D cinema and has become one of the market leaders in bringing the latest in cinema technology to its audiences.
Many recent Cineworld promotions have used the latest technology to deliver cinema tickets into the hands of clients and customers. Electronic cinema vouchers, delivered by SMS and email have helped reduce costs and improve efficiency.
Filmology act as Cineworld's cinema promotions agency and are able to offer Cineworld cinema vouchers, Cineworld gift vouchers, Cineworld Unlimited as well as advice and ideas on all cinema marketing and promotions in Cineworld Cinemas.
Frijj
The promotion really helped give the entire campaign (which was based around spoof cinema scenes) a focus and gravitas as well as increasing pack sales....
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