Cambridgeshire NHS

OBJECTIVE:
To encourage the local population (within the target age group) to check on their sexual health by attending a Chlamydia Screening.
FILM/CINEMA:
Cinema Vouchers
MECHANIC:
An offer of free cinema tickets to anyone who attended for a screening.
Cinema Vouchers Image
The use of cinema vouchers from Filmology significantly improved the uptake of Chlamydia Screenings, allowing us to exceed our 2009-2010 target.
During the period in which we offered cinema vouchers, we averaged one thousand or more additional screenings per month.
We have been pleased with the service provided by Filmology and have had significant cost savings through the use of their redemption site.
Darcy Weaver, NHS Cambridgeshire
Connect Cinema with YOUR Brand