John Lewis employees can now log on to a branded Cinema Benefits portal, provided by Filmology, to access discounts on cinema tickets. The offering was introduced in March and to date more than 25 per cent of the retailer’s employees (or Partners) have registered with a 173 per cent upsurge in purchases. Continue reading …
David Pearson, director of Filmology, the UK’s leading cinema promotions specialist discusses the future of mobile marketing and payments within the cinema industry.
Despite the challenges presented by the economic downturn, cinema attendance continues to remain popular. Statistics released by the British Film Institute reveal that UK box office takings surpassed £1 billion in 2011, up by 5 per cent compared with 2010. Mobile marketing and payments are undoubtedly a contributing factor for the popularity of the cinema, with visitors making the most of the raft of offers available. Thanks to a well-known mobile phone partnership deal in particular, the cinema and the mobile phone now have a synonymous link. Continue reading …
Letter from David Pearson, published in Marketing Week in response to letter from Ariya Priyasantha, Director of Loyalty, 2ergo.
Promofutures, a consumer study of promotional marketing, has revealed an insight into the power of promotions, consumer attitudes to them and the role of new technology in the communication of promotions.
The study was designed and led by consumer trend and forecasting consultancy the Future Foundation, with a consortium of nine companies: Arla Foods, A&N Media, Boots UK, CPP, Dixons, Headcount Field Marketing, ITV, Filmology, and SMP.
Candyking, the UK market leader in pick & mix confectionery, has launched its first ever major consumer promotion offer.
Developed with Filmology, the UK’s leading cinema marketing and promotions company, the deal offers consumers the chance to claim two free cinema ticket vouchers by purchasing four medium cups of pick & mix from participating retailers including Tesco, WH Smith and Wilkinson nationwide.
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