Giftcards and vouchers are a fast-evolving business, growing more quickly than the retail sector.
Technology, notably smartphones and online, is potentially driving major changes in the way vouchers and giftcards are delivered and redeemed. However, the rate of progress in these developments depends on the speed of retailer investment. Social gifting and applications will also develop further in the next three years.
David Pearson, director of Filmology, the UK’s leading cinema promotions specialist discusses the future of mobile marketing and payments within the cinema industry.
Despite the challenges presented by the economic downturn, cinema attendance continues to remain popular. Statistics released by the British Film Institute reveal that UK box office takings surpassed £1 billion in 2011, up by 5 per cent compared with 2010. Mobile marketing and payments are undoubtedly a contributing factor for the popularity of the cinema, with visitors making the most of the raft of offers available. Thanks to a well-known mobile phone partnership deal in particular, the cinema and the mobile phone now have a synonymous link. Continue reading …
David Pearson, director of Filmology, leading cinema promotions specialist is one of the loyalty specialists exhibiting at the Customer Loyalty and Motivation Show at Marketing Week Live.
It seems that as the mobile phone becomes the platform of choice for perusing the internet and online shopping, economy-minded shoppers expect money-saving opportunities available elsewhere to be applicable to purchases they make on their mobiles.
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Letter from David Pearson, published in Marketing Week in response to letter from Ariya Priyasantha, Director of Loyalty, 2ergo.
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