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Monthly Archives: January 2012


Filmology appoints Business Development Director

Filmology appoints Business Development Director

Filmology, the UK’s leading film and cinema promotions specialist, has appointed John Ridley in the newly created position of Business Development Director.

Having worked at Carlton Screen Advertising for ten years, John has accrued extensive experience within the film sponsorship and promotions industry. During his time at the company, John was promoted several times, and his most recent role was Head of Promotions in which his responsibilities included the start-up of the Films Promotions Department, as well as the division’s ongoing management including marketing and business planning.

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Do not overlook the power of cinema advertising

Do not overlook the power of cinema advertising

It is easy to under-estimate the impact that going to see a film can have on its audience. When taking a trip to the cinema, one would simply assume a person sits in the auditorium, watches a film and leaves. As a marketing opportunity, cinema-going can be easily overlooked. David Pearson, Director of Filmology, explains the power of the cinema, the changing market and how this brings an array of opportunities for brands.

Read the full article on U-Talk Marketing.

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