Alex Blyth, writing for British Airway’s Business Class magazine, plots the rise of smart phone marketing and includes data from the IAB as well as quotes from many industry professionals including our own David Pearson commenting on mobile coupons for use in cinema promotions.
Congratulations to Jess Durham, Account Manager at Wax Communications who won last month’s Filmology V.I.P. competition prize of a signed Zac Effron poster.
Congratulations to Mike Benns, Board Account Director at TOUCAN: imaginationdelivered who won last month’s Filmology V.I.P. competition prize of a Despicable Me goody bag.
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