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The high level of debate generated around Heineken, Sony and Coke’s partnerships with the Bond film Skyfall highlights the marketing power offered by film and that the benefits of film investment outweigh the risks.

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Candyking, the UK market leader in pick & mix confectionery, has launched its second major consumer promotion offer this week, following the success of the first-ever promotion of its kind in 2011.

Developed with Filmology, the UK’s leading cinema marketing and promotions company.
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Businesses can now offer staff the opportunity to obtain the best discounted deals on cinema tickets, available seven days a week.

To celebrate the launch of the new Filmology benefits platform, Smarta are offering you the chance to win five pairs of cinema tickets valid at any of the 78 Cineworld Cinemas in the uk.

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Lego should be congratulated for using film tie-ups to create branded extension opportunities.

But brands do not have to be as big as Lego or in partnership with a distributor like Warner Brothers to capitalise on film as a marketing tool.

No, says David Peason, Director of Filmology in Marketing Week.

Apollo Cinemas, the UK’s largest independent cinema chain, with 83 screens across 14 venues nationwide, has launched a new corporate cinema voucher programme in partnership with Filmology.

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