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Blockbuster’s push to recruit customers (‘Blockbuster launches “most aggressive” customer acquisition drive’, Marketing Magazine, 20 January) raises several interesting considerations.

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Taken for The Sales Pro News – Filmology appoints BDD.

It is easy to under-estimate the impact that going to see a film can have on its audience. When taking a trip to the cinema, one would simply assume a person sits in the auditorium, watches a film and leaves. As a marketing opportunity, cinema-going can be easily overlooked. David Pearson, Director of Filmology, explains the power of the cinema, the changing market and how this brings an array of opportunities for brands.

Read the full article on U-Talk Marketing.

After an unusually hairy month at P&MM in Milton Keynes when 44 male employees participated in the Movember charity challenge to grow the most outstanding moustache, the team has raised an impressive £3,500 for testicular and prostate cancer.

Read the full article on Incentive and Motivation.

Also reported in Personnel Today: One month + 22 inches + 44 moustaches = £3,500!

Lego should be congratulated for using film tie-ups to create branded extension opportunities.

But brands do not have to be as big as Lego or in partnership with a distributor like Warner Brothers to capitalise on film as a marketing tool.

No, says David Peason, Director of Filmology in Marketing Week.